FRACTIONAL ANALYTICS & OPERATING PARTNER
Numbers you can trust — and take straight to the board
With Accent helps B2B SaaS leaders turn scattered, second-guessed data into decisions they can act on. Every engagement starts with a call.
Expertise
Web tracking, attribution, and a clear funnel you can read — automated, and built to be trusted.
Explore Case Studies
"The ability to translate between data and business judgment is what set him apart."
— CFO & Data Leader, scaling B2B SaaS company
impact
When teams trust the numbers, it changes how the business operates: faster answers, clearer investment decisions, smoother handoffs, and processes that keep moving.
Where I've done this work
80%
Faster request turnaround
Cut a three-month backlog to two weeks as the sole analyst across four departments.
6 Months
Source lag revealed
Attribution exposed a slow-moving top source, helping rebalance spend toward faster, lower-cost channels.
75%
Faster lead delivery to sales
HubSpot scoring and routing reduced handoff time so qualified leads reached reps sooner.
15 min
Self-serve campaign tracking
Replaced a 48-hour request process with a 15-minute UTM workflow. Less error-prone and more consistent.
value
César Espinosa Michel • Founder, With Accent Studio
Senior Analytics Leadership — right-sized for the stage you're in
With Accent helps B2B SaaS companies build data, analytics, and operations capabilities before a full team makes sense. Each engagement strengthens systems, improves processes, and helps teams make decisions with confidence in the numbers. The result is an operating model the team can use, maintain, and own.
What it looks like in practice
- A suite of dashboards everyone actually uses — no second-guessing.
- A funnel that shows exactly where deals stall, without someone translating it for you.
- An attribution model that tells you which channel to cut, and which one to fund more.
- A reporting cadence your team keeps running long after the engagement ends.
Schedule a Call
Process
How an Engagement Can Evolve
1
Discuss
Start with the business problem you have. A short call identifies what you need and which role and level best fit the work.
2
Start
Get to work on what you need. A pilot builds a focused solution now; a diagnostic clarifies what needs to change.
3
Build
Turn direction into working systems. Translate the findings into a tangible solution your team can actually use.
4
Partner
Keep the capability moving. Add ongoing analytical cadence, governance, and executive support that evolves with you.
Engagements from 20 hrs
Findings & Roadmap you keep
5-10 hrs weekly per client
30-day notice to end contract
services
The Right Role for the Need at Hand
Marketing Analytics
Attribution and tracking that tell you which channels actually earned the pipeline — not which ones you assume did.
Consolidated marketing reporting suite- Tracking & tagging governance
- Multi-touch attribution
- Lead scoring design
Data Strategy
The roadmap for standing up a data function from zero — what to build, who to hire, and the path to a single source of truth.
- Stakeholder interviews & system mapping
- Maturity assessment & data roadmap
- Data role requirements definition
- Sprint-based operating model design
Data Insights
A senior analyst embedded in the day-to-day — dashboards, funnel analysis, and answers you can act on, operating cross-functionally.
- Executive dashboards & KPIs/OKR reporting
- Full-journey funnel & pipeline analysis
- Hypothesis framework application
- Basic funnel attribution
GTM Operations
AI Workflows
Tool Assessment
Training & Enablement
Case Study
Marketing attribution the team could trace and trust
The marketing team could see its campaigns but not their impact, because tracking was slow, manual, and disconnected from pipeline. I rebuilt the attribution architecture end to end, so every marketing touch became traceable and leadership could finally attribute pipeline by channel and initiative, and trust the numbers enough to act on.
Problem
Marketing tracking disconnected from pipeline
Solution
An end-to-end multi-touch attribution architecture
Outcome
Pipeline traceable by channel, and trusted enough to act on
Result
6 Months
Multi-touch Attribution exposed that the single largest source was slow-moving, with a six-month lag, which rebalanced spend toward faster, lower-cost channels while pipeline grew.
Read Case Study
RECOMMENDATIONS
From the People Who Saw the Work Up Close
Honest reflections from former co-workers, from C-level to direct day-to-day peers. Read the full notes here.
“Technically great — delivers much-needed analytical insight, with deep experience in marketing analytics principles and pain points.”
“He builds systems, not just deliverables — and was instrumental in resetting organizational trust at a moment that mattered.”
“César has a deep understanding of prospect and lead-flow design — ensuring marketing and sales teams can operate efficiently and effectively.”
“Technically great — delivers much-needed analytical insight, with deep experience in marketing analytics principles and pain points.”
“He builds systems, not just deliverables — and was instrumental in resetting organizational trust at a moment that mattered.”
“César has a deep understanding of prospect and lead-flow design — ensuring marketing and sales teams can operate efficiently and effectively.”
“What sets César apart is his ability to connect the dots between data, operations, and people — translating complex requirements into clear, actionable steps.”
“César kept the big picture of the customer journey in mind — his insights were instrumental in increasing our website visitor-to-trialer conversion rate.”
“He led a project rearchitecting our campaign hierarchies and metadata — greatly improving our ability to generate actionable insights.”
“What sets César apart is his ability to connect the dots between data, operations, and people — translating complex requirements into clear, actionable steps.”
“César kept the big picture of the customer journey in mind — his insights were instrumental in increasing our website visitor-to-trialer conversion rate.”
“He led a project rearchitecting our campaign hierarchies and metadata — greatly improving our ability to generate actionable insights.”
“He led larger projects for me — handling timelines, stakeholder communication, and roll-outs with ease.”
“One of the best analysts I’ve ever had the pleasure of working with — an absolute joy to work with and be around.”
“Driven and uniquely talented with both left and right brain — a true gem, and a fun, engaging person to be around.”
“He led larger projects for me — handling timelines, stakeholder communication, and roll-outs with ease.”
“One of the best analysts I’ve ever had the pleasure of working with — an absolute joy to work with and be around.”
“Driven and uniquely talented with both left and right brain — a true gem, and a fun, engaging person to be around.”
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César
Founder