Case Studies
Where it has Worked
From multi-touch attribution to funnel building, the case studies exemplify in more detail how I’ve built capabilities from the ground up.
Marketing attribution the team could trace and trust
The marketing team could see its campaigns but not their impact, because tracking was slow, manual, and disconnected from pipeline. I rebuilt the attribution architecture end to end, so every marketing touch became traceable and leadership could finally attribute pipeline by channel and initiative, and trust the numbers enough to act on.
Problem
Marketing tracking disconnected from pipeline
Solution
An end-to-end multi-touch attribution architecture
Outcome
Pipeline traceable by channel, and trusted enough to act on
Result
6 Months
Multi-touch Attribution exposed that the single largest source was slow-moving, with a six-month lag, which rebalanced spend toward faster, lower-cost channels while pipeline grew.
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Reviews
From the People Who Saw the Work Up Close
Honest reflections from former co-workers, from C-level to direct day-to-day peers. Read the full notes here.
“Technically great — delivers much-needed analytical insight, with deep experience in marketing analytics principles and pain points.”
“He builds systems, not just deliverables — and was instrumental in resetting organizational trust at a moment that mattered.”
“César has a deep understanding of prospect and lead-flow design — ensuring marketing and sales teams can operate efficiently and effectively.”
“Technically great — delivers much-needed analytical insight, with deep experience in marketing analytics principles and pain points.”
“He builds systems, not just deliverables — and was instrumental in resetting organizational trust at a moment that mattered.”
“César has a deep understanding of prospect and lead-flow design — ensuring marketing and sales teams can operate efficiently and effectively.”
“What sets César apart is his ability to connect the dots between data, operations, and people — translating complex requirements into clear, actionable steps.”
“César kept the big picture of the customer journey in mind — his insights were instrumental in increasing our website visitor-to-trialer conversion rate.”
“He led a project rearchitecting our campaign hierarchies and metadata — greatly improving our ability to generate actionable insights.”
“What sets César apart is his ability to connect the dots between data, operations, and people — translating complex requirements into clear, actionable steps.”
“César kept the big picture of the customer journey in mind — his insights were instrumental in increasing our website visitor-to-trialer conversion rate.”
“He led a project rearchitecting our campaign hierarchies and metadata — greatly improving our ability to generate actionable insights.”
“He led larger projects for me — handling timelines, stakeholder communication, and roll-outs with ease.”
“One of the best analysts I’ve ever had the pleasure of working with — an absolute joy to work with and be around.”
“Driven and uniquely talented with both left and right brain — a true gem, and a fun, engaging person to be around.”
“He led larger projects for me — handling timelines, stakeholder communication, and roll-outs with ease.”
“One of the best analysts I’ve ever had the pleasure of working with — an absolute joy to work with and be around.”
“Driven and uniquely talented with both left and right brain — a true gem, and a fun, engaging person to be around.”
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