SERVICES
The Roles that Fit Your Challenge — And Adapt To Them Over Time
From the roadmap to the day-to-day, With Accent offers three fractional roles. Each one can be contracted at two different levels — senior or lead — and you can complement them with add-on sub-roles.
Partner-focus, not a freelancer
Flexible engagement models
Embedded in your team
process
How an Engagement Can Evolve
1
Discuss
Start with the business problem you have. A short call identifies what you need and which role and level best fit the work.
2
Start
Get to work on what you need. A pilot builds a focused solution now; a diagnostic clarifies what needs to change.
3
Build
Turn direction into working systems. Translate the findings into a tangible solution your team can actually use.
4
Partner
Keep the capability moving. Add ongoing analytical cadence, governance, and executive support that evolves with you.
Engagements from 20 hrs
Findings & Roadmap you keep
5-10 hrs weekly per client
30-day notice to end contract
roles
Marketing Analytics
Attribution and tracking that tell you which channels actually earned the pipeline — not which ones you assume did.
Schedule a Call
Senior
Highly skilled specialist, tactical-level execution
Consolidate a set of dashboards for every level — ELT, Marketing & Channel-Specific- Assess, clean & standardize the website tracking, GTM tagging and GA4 events as needed
- Develop the baseline for a multi-touch attribution model, starting with first/last touch
- Design a lead scoring model that hands off the right leads to your sales team
Lead
Strategic leadership, expert-level execution
- Conduct marketing QBRs & prepare a performance readout to present to the ELT
- Perform a marketing channels analysis & deliver strategic recommendations
- Support a budget planning process based on channel results
Not Included
CRM administration & workflow builds- SEO/SEM management
- System migrations
Who it’s for
CMOs and VPs of Marketing at SMB and emerging B2B SaaS companies who need an analyst who chases the lineage of every number and stands behind it — not one more dashboard to double-check.
Outcome
Attribution and reporting you can take to the board without hedging, backed by someone who owns the number as if it were their own.
Data Strategy
The roadmap for standing up a data function from zero — what to build, who to hire, and the path to a single source of truth.
Schedule a Call
Senior
Highly skilled specialist, tactical-level execution.
- Conduct stakeholder interviews & map the source systems available in the org
- Assess the data maturity-level & plan a roadmap to create a fully operational data function
- Define the requirements that fit the data role(s) to build and sustain your data needs
- Implement an operating model that is flexible to handle urgent needs and stick to the plan
Lead
Strategic leadership, expert-level execution.
- Present the new data roadmap to the ELT or board for approval
- Manage the data engineer/data architect required to build your system, end-to-end
- Support the budgeting & hiring process — including recommendations for the job
Not Included
- Hands-on architecture & engineering
- Day-to-day dashboards & execution
- System migrations
Who it’s for
Leaders at SMB and emerging B2B SaaS companies who already have the systems — CRM, telemetry, billing — but not a connected way to trust or use what's in them.
Outcome
A data function built from the ground up — a clear operating model, a roadmap to a single source of truth, and an AI-ready foundation to build on.
Data Insights
A senior analyst embedded in the day-to-day — dashboards, funnel analysis, and answers you can act on, operating cross-functionally.
Schedule a Call
Senior
Highly skilled specialist, tactical-level execution.
- Build executive dashboards around the company's KPIs & OKRs
- Analyze the end-to-end funnel journey, its tracking, as well as the company's pipeline
- Apply a hypothesis framework to deliver methodological, evidence-based data insights
- Implement a first/last touch attribution model for the funnel
Lead
Strategic leadership, expert-level execution.
- Conduct performance readouts around KPIs & OKRs for the ELT
- Expand the hypothesis framework across the company to establish a data-driven culture
- Advise on the KPI/OKR definition, measurability and proper tracking mechanisms
Not Included
- People management & hiring
- CRM administration & automation
- System migrations
Who it’s for
Functional leaders — Sales, Product, Marketing, Finance — at SMB and emerging B2B SaaS companies who no longer trust their dashboards, KPIs, or funnel data.
Outcome
A funnel and KPI suite the whole team reads the same way — decisions made on evidence, not a second-guess.
add-ons
GTM Operations
The operational execution layer behind Marketing Analytics' design work, acting as your Marketing/RevOps function.
1-3 hrs/week
Attaches to Build & Partner only.
This add-on includes:
- CRM cleanup & administration
- Lead-scoring implementation
- Campaign automation
Pairs well with:
- Marketing Analytics
- Data Insights
AI Workflows
What can be automated or augmented with AI inside your existing delivery — the executional AI layer.
1-3 hrs/week
Attaches to Build & Partner only.
This add-on includes:
- Workflow automation scoping
- AI-assisted reporting & analysis
- Governance-approved tool integrations
Pairs well with:
- Data Strategy
- Marketing Analytics
- Data Insights
Tool Assessment
A one-time read on whether you need all the tools you're paying for, and where the stack can simplify.
5 hrs one time
Attaches to Diagnostic only, increasing it to 25 hrs.
This add-on includes:
- Stack inventory & usage audit
- Redundancy/overlap identification
- Consolidation & cost-saving opportunities
- Fit recommendation against the role's needs
Pairs well with:
- Marketing Analytics
- Data Strategy
- Data Insights
Training & Enablement
Training and enablement on anything in the practice's capabilities at whatever depth the team wants and needs.
+3 hr fee + number of team-facing training hrs
Attaches to any stage.
This add-on includes:
- New-training design & curriculum
- Live delivery per training-hour
- Topic = any capability across the three roles
- Scheduled-block format, not weekly recurring
Pairs well with:
- Marketing Analytics
- Data Strategy
- Data Insights
Case Study
Marketing attribution the team could trace and trust
The marketing team could see its campaigns but not their impact, because tracking was slow, manual, and disconnected from pipeline. I rebuilt the attribution architecture end to end, so every marketing touch became traceable and leadership could finally attribute pipeline by channel and initiative, and trust the numbers enough to act on.
Problem
Marketing tracking disconnected from pipeline
Solution
An end-to-end multi-touch attribution architecture
Outcome
Pipeline traceable by channel, and trusted enough to act on
Result
70%
Multi-touch Attribution exposed that the single largest source was slow-moving, with a six-month lag, which rebalanced spend toward faster, lower-cost channels while pipeline grew.
Read Case Study
Get Started
Ready to Start Trusting Your Numbers Again?
Let’s talk about your current challenges and
see what model best fits you.
César
Founder